I built a foundational design system for an independent movie theater, making it easier for designers to create consistent, scalable designs with minimal friction

Graduate Project @ Pratt Center for Digital Experiences 
Research

Through a UI audit and competitive analysis, we identified two key issues.

❋ Lack of Clear CTAs

Existing designs lacked clear CTAs, making content hard to scan, and core actions difficult to identify.

❋ Inconsistent Styling

Inconsistent button, text, font, and section styles created a confusing viewing experience. 

Approach

Build a streamlined design system from scratch, consolidating components and establishing clear standards to improve scalability and consistency.

Impact

We delivered a system that promoted clarity, hierarchy, and scalability and performed well with designers when tested

❋ Clarity, Hierarchy, Scalability

Our system solved our goal of improving clarity for CTAs, hierarchy for UI elements, and making components scalable. 

❋ Designer Approval

Our design system tested well with designers, who were able to easily use our system to create designs.