I worked to redesign the Urban Glass sitemap and key user flows, making it easier for new visitors to find content and complete tasks 

Graduate Project @ Pratt Center for Digital Experiences 
Research

Through user interviews, card sorting, and competitive analysis, we identified two key issues.

❋ Content Promotion

Desired content wasn't promoted enough and the purpose of each section was unclear, which led to confusion for new users when trying to complete important actions.

❋ Content Clarity

Content lacked previews and summaries, causing misaligned expectations. Important information for core features was unclear and led to errors in booking processes. 

Approach

Restructure key user flows with a top-down navigation approach, clearer content prioritization, and more supportive language to help new visitors quickly find relevant information.

Homepage

Before

Dense text, unclear value proposition, lack of visual hierarchy

After

Design promotes key offerings with clearer CTA’s & engaging visuals

Education

Before

Overwhelming course catalog with no clear entry points, buried information, and lack of visuals to aid navigation

After

Made it easier to explore courses by highlighting upcoming classes, providing multiple search options, and visual tags for filtering

Magazine

Before

Unclear distinction between print magazine and online content, causing confusion about what was accessible digitally

After

Redesigned the layout to resemble a product page, clarifying that Glass Quarterly is a physical magazine and can't be read entirely online

Impact

We delivered designs that satisfied stakeholders and performed well in testing

❋ Director Approval

Our work was approved by Urban Glass’ director, and aligned with the company’s vision going forward

❋ High Discoverability & Success Rate

Our site map produced a high success rate and content discoverability when tested on new users